Intel’s Dr. Melissa Gregg to kick off Techie Women Have More Conference

By Anna Maria Viterisi

Wednesday, March 12, 2014

The Center of Excellence for Women in Technology welcomes Dr. Melissa Gregg, principal engineer in User Experience Research in Intel Labs and co-director of the Intel Science and Technology Center for Social Computing, to speak at the Techie Women Have More conference on March 28 and 29. Gregg's lecture will focus on her research regarding online technology and its impact on work and lifestyles, especially concerning women in the professional sphere, and how the lack of female role models adds to the uncertainty in the rapidly changing work environment.

"In popular culture we have an iconic generation - y guy, Mark Zuckerberg, who famously dropped out of Harvard to start a company and that seems to be a very powerful model of success for this generation," stated Gregg. "But rather I would like to model a form of achievement that is based on consistence, determination and following your passions."

Gregg's current research looks at technology's role within and outside formal workplaces and studies new methods of self-management with the challenge of emerging technology platforms which create more avenues that connect people to work. She also runs a center for social computing which brings together researchers from leading universities across the United States, including experts in anthropology, media studies, user interfaces and cultural computing.

Prior to joining Intel, Gregg held successive postdoctoral fellowships at the Center for Critical and Cultural Studies at the University of Queensland and was senior lecturer in the Department of Gender and Cultural Studies at the University of Sydney.

With a doctoratal degree in gender studies from the University of Sydney and a specialization in socio-cultural theory and ethnography, Gregg brings a nontraditional understanding of technology to Intel.

"Every company needs skills of questioning to address what it is missing," stated Gregg. "It needs to be self-critical and anticipate the next move because you cannot afford to stand complacent in the technology industry."

Gregg's analytical view of technology extends to her views on women in technical domains. She is passionate about changing the face of computing to be more representative, not only in concerns to gender, but welcoming of others cultures.
"Helping shape a future of computing that is less dominated by white men or American interests is something very attractive to an Australian woman," explained Gregg.

As a female figure in technology, Gregg always endeavors to model the behavior she would like others to perform. She encourages young women to take risks and dream big, and believes that without enough encouragement and role models a huge deficit of female leadership in companies will exist.

With her own experience in the technical sphere and researched based understanding of the importance of social sciences and females in technology, Gregg will guide Techie Women Have More attendees to envision a technical sphere full of opportunities. Gregg will speak on Friday, March 28 at during the opening conference dinner, starting at 5pm in the Indiana Memorial Union Tudor room. To register or learn more about the Techie Women Have More conference, click here.