Special Professional Development Workshop for Faculty, Staff and Alumnae

Monday, January 23, 2017

CEWiT is hosting a professional development workshop, From Design Thinking to Doing to IU Alumnae, Faculty, and Staff.

WHEN: Friday, February 10, 2017

WHERE: Kelley School of Business, Godfrey Corporate and Graduate Center, Rooms 3059-61

TIME: 10:00am - 4:00pm; Lunch will be provided

COST: $25, which underwrites the cost of materials and lunch

WHO CAN ATTEND: Any IU Faculty, Staff, or Alumnae. NOTE: This workshop is limited to the first 40 who register.

HOW TO REGISTER: Select the option for the "Design Thinking Workshop" on our online
conference registration form

From Design Thinking to Doing

Design thinking isn’t new, but it has been getting a lot of attention. Challenges seem more complex. Silver bullets can’t always be found poring over spreadsheets and data. There are increasing demands for more ‘human-centered’ foci. No longer confined to product development, it has become central to strategy, innovation, and organizational culture with many companies training their work forces in design thinking. But many organizations still aren’t sure when it should be used, what tools or process to use, orhow it can improve their business. Are you? So, ask yourself these questions about what’d you like to learn, particularly about yourself:

  • Are you ready to accept more ambiguity? Design doesn’t conform easily to estimates. It’s difficult if not impossible to understand how much value will be delivered through a better experience or to calculate a return on an investment in creativity.
  • Are you ready to embrace risk and lead transformative innovation? Real leaders need to create a culture that allows people to take charge and move forward without a complete, logical understanding of a problem.
  • Do your expectations about design thinking need to be (re)set? While design is powerful, it doesn’t solve all problems. It can help cut through complexity and is great for innovation. But, it doesn’t offer the right set of tools all the time, particularly for operating a sable business.

As you’ll find out during this Workshop, design thinking is messy. It’s fun. It’s creative. It’s iterative. In small teams, you will work though a multi-stage process on a design challenge. So, if you are ready to embrace your inner design, this innovative professional development experience is right for you.

Presenter: Anne P. Massey, Ph.D., Dean’s Research Professor, Kelley School of Business, Indiana University.

Anne is an Associate Vice President for University Academic Affairs (UAA) at Indiana University. She joined IUB’s Kelley School of Business faculty in 1996 and has taught in just about every degree program as well as in executive education. A native of New York, she received her PhD in decision sciences and engineering systems from Rensselaer Polytechnic Institute. Her interest in design thinking and related processes began while working at IBM and General Electric and carried forward into her research, teaching, and consulting activities. Much of her work has centered on product and service development teams, technology use, and visual tools. She has worked with leading companies including Eli Lilly, IBM, Coca-Cola, Carlisle, Armstrong Industries, Air Products, among others.